tehìgo is a clothing brand which opperates as a visual reminder for the power of positive thinking. The project has been a part of the course product and service management in the second semester of my bachelor design & product management.
With the focus to create a brand and to distribute it market-ready via social commerce, we launched the brand tehìgo. Within the development process we applied business models, management of branding and strategies of customer relationship.
The brand evolves from a strong story:
Tehìgo opperates as a visual reminder for the power of positive thinking. Every single one of us exists in his or her very own, subjective, world. That world is only experienced by our thoughts, rather by the thoughts we like to choose.
As a result, we created our own website with an online shop. In addition to many tasks such as concept design, a solution for distribution, payment services and shipping methods hat to be developed. The shop was online for over 3 years (2018-2021).
Melanie Franziska Holzer
Sophie Rose Gregor
Branding & Storytelling FH Salzburg